Cookies & Similar Technologies Policy

Understanding how cookies and similar technologies operate on Kerael and in collaboration with our partners is crucial for users. These technologies play a vital role in the seamless functioning of Keral, provide insights into your interactions with the platform, and serve various purposes beyond mere advertising, as elaborated in this policy.

Throughout this document, the terms "Site" and "Apps" will denote Keral.co and Keral's mobile applications, respectively. The collective term for the Site, the Apps, Pattern by Keral, Keral Payments, and our additional services is "Services." In this policy, Nikelle Universal E-commerce Ltd. - Ireland UC are collectively referred to as "Keral." The inclusive term for cookies and similar technologies is "Cookie Technologies."

1. Types of Cookie Technologies

Cookies

Cookies, small data files sent from a server to your web browser, play a crucial role in web interactions. Stored in your browser's cache, they enable websites or third parties to recognize your browser. Three main types of cookies are utilized:

1. Session Cookies: Tailored to a specific visit, these carry information as you navigate pages, eliminating the need to repeatedly enter data. Session cookies automatically expire and delete themselves, typically after leaving the site or closing your web browser.
2. Persistent Cookies: Retain specific information about your preferences, allowing Keral to recognize you upon each return. These cookies persist in your browser cache or on your mobile device until you decide to delete them, often automatically deleting themselves at expiration.
3. Third-Party Cookies: Deployed by entities other than Keral, these cookies may track browsing activity across various websites and sessions. Typically of the persistent type, they remain stored until deletion or expiration, as determined by each third-party cookie.

While cookies store data about your usage, they contribute to Keral's functionality and personalize your experience. You have the flexibility to configure your desktop or mobile browser settings to indicate your preference for accepting or rejecting cookies.

For details about Keral's primary first-party cookies, please consult our Cookies & Similar Technologies Disclosures.

Other Technologies

Beyond cookies, Keral and other online platforms employ various analogous technologies:

1. Web Beacons: These are minuscule graphics, often referred to as "clear GIFs" or "web pixels," featuring a unique identifier. Unlike cookies stored on a user's computer, web beacons are seamlessly integrated into web pages, remaining invisible to users.
2. Social Widgets: Buttons or icons provided by third-party social media services for interaction. These widgets may collect browsing data, with the data flow controlled by the third parties supplying the widgets.
3. UTM Codes: Strings appearing in a URL during web page transitions, conveying information about the user's browsing journey, including details like the source of advertisements, pages visited, or publishers directing the user.
4. Application SDKs: Third-party software development kits embedded in mobile apps, facilitating the collection of information about the app, in-app activities, and the device running the application. Commonly employed in numerous mobile applications.
5. Local Storage Objects: Sets of data stored on your browser by a site or app, serving purposes such as maintaining preferences, recording usage history, or preserving the state and settings of a site or app.
6. Internet of Things (IoT) Identifiers: Analogous to mobile identifiers, these are utilized by internet-connected devices like voice-activated assistants or smart TVs, sending identifiers and data similar to web browsers or mobile SDKs.

Understanding these technologies provides insight into the diverse methods employed in gathering information and enhancing user experiences across online and mobile ecosystems

2. Purposes

Keral utilizes Cookie Technologies to enhance your experience by recognizing your logged-in status, understanding user preferences, and customizing the functionality of Keral's Sites, Services, and Apps. The broader applications of Cookie Technologies on Keral encompass the following:

1. Security and Authentication (Strictly Necessary): Essential for the proper functioning of Keral, these technologies uphold the security, safety, and integrity of the Site. They play a crucial role in authentication processes, logging into Keral (including remembering permissions and consents granted), and ensuring secure transaction completion.
2. Account and User Preferences: Certain technologies are dedicated to remembering your account details and preferences over time. This includes features such as keeping you logged in upon returning to Keral, preserving your choices for Keral features, adjusting Keral's appearance based on your preferences (including language and country settings), and tailoring content to align with your usage patterns.
3. Social Networks: Keral employs technologies to facilitate interaction with your signed-in social networks while using the Services. This includes sharing content on social networks, logging in using social network credentials, and utilizing other network-related features. These technologies may be set and controlled by the respective social networks, adhering to your preferences within those networks.

Furthermore, social networks may collaborate with Keral or you for analytics or marketing purposes, as elaborated below. You have the option to manage privacy preferences for these social networks and their tools and widgets through your social network account. Detailed information about specific social media tools and widgets can be found in our Cookies & Similar Technologies Disclosures.

Performance and Analytics:

Keral employs various technologies to gather performance data, enhancing the functionality of the platform and optimizing user experiences. This includes insights into site and app functionality, speed metrics for Keral's continuous improvement, and bug detection and reporting to enhance overall performance.

Transient technologies, such as cookies or local stored objects, may be employed for site performance, experiments, form information, and interactions, with short-term cookies used for specific events like sales and promotions.

Google Analytics is utilized on the site to comprehend community usage. For certain advertising features, data from Google Analytics may be combined with Keral's first-party data and third-party cookies, adhering to respective policies. The Facebook App Events SDK is similarly employed in the Apps for analytics, subject to user opt-out preferences.

Detailed information on Google Analytics can be found in this Google guide, and details on Facebook App Events are available heree.

Interest-based Ads & Marketing Services:

Keral collaborates with third-party service providers utilizing various Cookie Technologies to understand and improve ad interactions. These technologies encompass:

1. Frequency Capping: Limits how often a user sees the same ad.
2. Attribution Tracking: Estimates the source of user visits or actions.
3. Remarketing and Retargeting: Displays relevant ads based on prior shopping patterns.
4. Audience Targeting: Targets ads to a broader audience based on demographics.
5. Cross-device Recognition: Recognizes actions across multiple devices.

These technologies enable partners to recognize devices without accessing personal information, ensuring compliance with laws, self-regulatory programs, and Keral's data protection rules. Third-party practices are governed by their privacy policies.

Keral may share hashed identifiers for audience targeting, ensuring user privacy. Users can opt-out of interest-based advertisements while still receiving generic ads. Managing preferences for online ads, especially on third-party networks, is possible through resources provided by the Digital Advertising Alliance and the Network Advertising Initiative.

For audience targeting, Keral may share hashed identifiers, representing email addresses or names, alongside additional details you furnish, such as approximate location, birthday, and/or phone number, with partners like Google and/or Facebook. This collaboration enables these platforms to furnish Keral with audiences expressing interest in particular products and services. Importantly, the information shared is subject to Google and/or Facebook's distinct policies and agreements with their users, ensuring that identification is carried out in accordance with their respective terms. For further details, please refer to Keral's Cookies and Similar Technologies Disclosures.

Opting Out of Third-Party Networks

If you prefer not to have your information utilized for the purpose of delivering interest-based advertisements, you can manage your preferences as outlined below. It's important to note that opting out does not prevent you from receiving advertisements; however, they will be generic in nature. Disabling or blocking all cookies in your browser settings may impact your ability to fully utilize Keral's Services, as certain cookies are essential for the proper functioning of the site.

To learn more about managing your advertisement preferences online, especially with numerous third-party advertising networks, you can explore resources provided by the Digital Advertising Alliance or the Network Advertising Initiative. If you are situated in the European Union, you can click here for relevant information.

3. Services in the Apps (SDKs)

The Apps may incorporate third-party software development kits ("SDKs"), which offer functionalities such as mobile performance and analytics data, bug reporting features, and application program interfaces ("APIs"). These SDKs are utilized by third parties to assist in delivering the Services, enabling social media functionality, and facilitating marketing and advertising efforts.

For a comprehensive overview of the primary third-party SDKs employed by Keral, inclusive of their individual privacy policies and mechanisms for managing your privacy preferences on these platforms, please refer to our Cookies & Similar Technologies Disclosures.

4. Consent, Contract, and Legitimate Interests in Processing

We utilize specific Cookie Technologies to ensure the proper functioning of the Site, and these are provided as a contractual necessity in alignment with your agreement with Keral for the performance of requested services. These encompass essential functions directly related to the aforementioned service.

By opting to utilize our Services after receiving notification of our use of Cookie Technologies, as outlined in this Policy, and, in jurisdictions where applicable, upon notice and your clear acknowledgment of consent, you thereby agree to such utilization. Further details can be found in our Privacy Policy.

5. Managing Your Cookie Technology Preferences

You have the capability to manage the use of specific Cookie Technologies on Keral. You can customize your Keral marketing preferences in your mobile account settings. Detailed information about third-party privacy policies and the opt-out process is available in our Cookies & Similar Technologies Disclosures.

Opting In and Out via Browsers When using Keral through a browser, you can adjust your web browser settings to align with your cookie preferences. While the location of these settings may vary by browser. The links provided below offer guidance on cookie settings for browsers supported by Keral:

• Chrome
• Microsoft Edge
• Firefox
• Safari

Google Analytics Opt-out For Google Analytics Advertising Features, you can opt out through Google Ads Settings, Ad Settings for mobile apps, or other available means, such as the NAI's consumer opt-out listed above. Google also offers a Google Analytics opt-out plug-in for web browsers.

Third-Party Tools Various third parties offer browser plug-ins and apps that provide information and enable limitations or blocks on third-party cookies, web beacons, and certain Javascript-based technologies. While Keral cannot guarantee the effectiveness of specific third-party products, popular options for privacy enhancements include Ghostery and AdBlock Plus.

Google and Facebook Tools Both Google and Facebook provide tools within their respective platforms to control advertising, including on and with Keral. Additional details can be found in your account settings on Google and Facebook, including in Google’s Privacy Center and Facebook’s Ad Settings.

For third-party IoT devices such as voice-activated assistants or smart TVs, consult the manufacturer and/or service provider for the opt-out mechanism for their respective devices and services."

6. Contact Us

If you have questions about the use of Cookie Technologies at Keral, please see the “Contact” section of Keral’s Privacy Policy.

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Last updated on Dec 12, 2022