Der durchschnittliche britische Erwachsene kauft im Durchschnitt 32 Geschenke pro Jahr

The survey results highlight a prevalent preference among UK adults for the act of giving over receiving. Key findings include:

1. Preference for Giving: 60% of UK adults express a preference for the positive feeling associated with giving presents compared to the experience of receiving gifts.
2. Gift Purchases: On average, respondents purchase 32 gifts annually, collectively spending £420 in the process.
3. Spending Breakdown:
   • £69 on average for a partner's gift.
   • £74 on average for each child's gift.
   • £42 on average for friends' gifts.

These findings suggest a culture of generosity and a focus on the emotional satisfaction derived from giving. The act of gift-giving is deeply embedded in social relationships, with individuals allocating a significant portion of their budget to express care and appreciation for their partners, children, and friends.

The survey commissioned by Card Factory reveals additional insights into the motivations behind gift-giving:

1. Making People Happy: A significant majority, 77%, express the primary motivation for giving gifts as wanting to make people happy.
2. Self-Treating: While the majority focus on bringing joy to others, 43% admit to occasionally treating themselves, suggesting a balance between self-indulgence and altruism in the act of gift-giving.

These findings highlight the dual nature of gift-giving, encompassing both the joy derived from making others happy and occasional moments of self-indulgence. As the holiday season approaches, the act of giving takes on added significance, with the launch of special in-store post boxes for children to send letters to Santa adding a festive touch to the occasion.

The insights from Card Factory's survey highlight the deep emotional and sentimental aspects of gift-giving:

1. Inherent Human Nature: According to Adam Dury, Chief Commercial Officer, there is an innate aspect of human nature that drives individuals to make their loved ones happy.
2. Thrill of Shopping: Dury suggests that people may engage in gift-giving not only to bring joy to others but also for the thrill of shopping, emphasizing the dual pleasure derived from the act.
3. Emotional Satisfaction: Two-thirds of Britons derive a sense of exhilaration from making others happy, reinforcing the emotional satisfaction associated with gift-giving.
4. Expression of Value: Over half of respondents express a desire for others to know how much they value them, underlining the communicative aspect of gifts as expressions of sentiment.
5. Importance of Thought: 57% believe that the thought put into a gift is as valuable as its cost, emphasizing the significance of meaningful gestures over extravagant spending.
6. Sentimental Value: More than one-third prioritize sentimental value in gifts, indicating a preference for items that hold emotional significance.
7. Impact of Smaller Gifts: A significant majority (86%) agree that a smaller gift can have the same impact as a larger one, challenging the notion that the monetary value determines the value for the recipient.
8. Thoughtful Selection: Despite some spending a lot on a few expensive gifts, 69% believe that the cost doesn't necessarily influence the value of the gift for the recipient.
9. Sentimental Treasures: Nearly half of the respondents still have treasures given to them as children, highlighting the enduring impact of meaningful gifts.

These findings underscore the multifaceted nature of gift-giving, encompassing emotional satisfaction, thoughtful expression, and the enduring value of sentiment. As the holiday season approaches, individuals are likely to embrace the opportunity to make this Christmas special for their loved ones.

Read the full article: How many gifts does the average UK adult give in a year? | The Independent